Social media influencers are all the rage at the moment, their Instagram accounts filled to the brim with photogenic images and tips to live a better life. They have hundreds of thousands of followers and huge exposure, so what are the marketing principles underneath their success and what lessons are there to be learned for SMEs?
In this interactive online Think Tank, guest marketing expert Sam Keenan from +24 Marketing will analyse an influencer’s approach.
At Lancashire Forum Creative, one of the team is an influencer in the trail running and wild swimming world and this session will analyse what he does and why it works and will look at how these techniques could be used by creative and digital SMEs in wider brand-building and marketing strategies.
The session will be run via Zoom and you will receive a joining link a few days before the event.
Event date: Tuesday 28 July, 10am – 12pm
Event location: Virtual format via Zoom