Google Ads (Delivered by Interact IT)

A basic overview on what Google Ads are and how to set up a campaign.

Friday 27th September 2019

10am to 1pm

Course Breakdown

• What Pay Per Click (PPC) search is and how it can generate sales and enquiries.

• How keywords are charged by Google (the bidding process) and how adverts are shown on search engines.

• The structure of a successful PPC account.

• Keywords, and ones to avoid (negative keywords).

• Ads – structure and writing Ads that attract conversions.

• Campaigns, budgets and geo-targeting.

• Link and call extensions.

• Landing page selection and design.

• Conversion tracking for sales and enquires.

• Effective reporting.

• Re-marketing.


Strawberry Fields Digital Hub

Euxton Lane



Google Ads (Delivered by Interact IT)
  • Date 27/9/2019
  • Time 10:00 am
  • Cost free