Do brands need to think differently about social media?

Tuesday 28th July – 10am to 11am

In this session, personal branding and social media marketer Matt Johnson will explain a fundamental marketing principle that every business can apply to their social media and wider marketing practices. As a result, you may begin to see the value in approaching social media from a different angle.

We’ve been led to believe that follower numbers, likes and sales should be the sole focus of our social media content. But is this the right way to think about it?

In these challenging times, with many industries experiencing reduced spending by consumers and purchasing departments, it’s understandable that many people resort to measuring success based on these metrics.

However, this way of thinking can be detrimental to your brand.

So, if you’re not focusing on follower numbers, likes and sales, how should you be using social media during this period and beyond?

In this session, personal branding and social media marketer Matt Johnson will explain a fundamental marketing principle that every business can apply to their social media and wider marketing practices. As a result, you will begin to see the value in approaching social media from a different angle.

3 KEY TAKEAWAYS

•          Understanding of a key marketing discipline

•          A format for improving your social media output

•          An appreciation of the way consumers think

About the speaker

Matt Johnson is a freelance personal branding and social media marketer who is also involved in several side projects.

Having spent almost two years as part of the team who brought us Hull UK City of Culture 2017, Matt couldn’t help noticing that many businesses weren’t using social media to its full potential. So, after completing his degree, Matt set up as a freelancer to try and help these businesses build an online presence.

To date, he has worked with a range of clients from the legal industry through to arts and culture seeing great results for each of them.

 

 

Do brands need to think differently about social media?