Challenges and the Art of Change in the Digital Sector

Digital Lancashire brings you an essential event to help you and your digital organisation.

The pace of change in the digital world is not without its challenges, but what if we could anticipate this and change our approach or thinking to create opportunity?

Wednesday 4th December

6pm tp 8pm

The Forum, Preston, PR1 2AA

Register for the event by clicking here. 

This Digital Lancashire event brings together a panel of businesses who are tackling the future head on – we’ll hear from each of our speakers before delving into a discussion around the emergant issues.

Our speakers for the evening:

  • Simon Iredale: Group CEO of Motionlab
  • Michael Lough: Managing Direcor of Blue Wren
  • Russell McGrath: Innovation Funding Specialist with ABGi-UK

With refreshments provided, this is a brilliant opportunity to gain deeper insights into the challenges facing digital organisations and, of course, an opportunity to catch up with members, friends and peers alike.


17:30 – 18:00
Refreshments & Networking

Welcome & Introductions

Simon Iredale
Futurology and the broken marketing model

Michael Lough

How some serious self analysis led to complete organsational overhaul

Russell McGrath
Funding ideas and innovation

Panel discussion including Q&A

Event ends


Michael Lough is the Managing Director of Blue Wren, a software house based in Preston .With a postgraduate level in marketing and as a member of the Chartered Institute of Marketing, for the past 20 years Michael has worked in marketing and management consultancy; advising and supporting business, the public sector and NGOs in marketing communications. Working as a consultant has enabled him to achieve an extremely wide breadth of experience across many industry sectors.

Simon Iredale is Group CEO at Motionlab, a digital brand building and marketing agency based in the North of the UK. Simon has spent 20+ years helping clients of all sizes make sense of the commercial world, specialising in digital and the opportunities it can bring. Simon is currently writing his first book and a series of online courses.

Russell McGrath is an Innovation Funding Specialist with AGBi-UK. He has an MBA in Business Admin and has worked for over 20 years in Growth and Funding organisations, with strong financial knowledge and business engagement skills. He has lectured within HE on Leadership, Entrepreneurialism and Marketing and with experience in leading firms like Grant Thornton and currently AGBi, a leading global consultancy where he develops and implements funding solutions in the Tech sector.

Challenges and the Art of Change in the Digital Sector