News / Miralis Data Wins First Ever Global Challenge with Pioneering AI Solution

Lancaster-based data science consultancy and software development company Miralis has won the inaugural Digital Catapult UK-Germany Global Challenge, after pitching against other fast-growing tech start-ups in AI in the UK for the accolade. 

As part of the competition – run in the UK and Germany by the UKs leading advanced digital technology innovation centre, Digital Catapult, and backed by both countries’ governments – Miralis presented its pioneering AI solution to multinational platform solutions company and supply chain expert CHEP Europe, who challenged the agency to tackle key challenges facing manufacturing supply chains. 

Miralis’ solution not only addressed the challenge from CHEP Europe – which focused on grocery freight and how technology could improve delivery efficiencies for its customers, whilst reducing waste, costs, road congestion, drivers’ time and carbon emissions – but took it further, combining innovative forecasting techniques with inventory routing optimisation.  

Dr Will Maden, analytics director at Miralis Data, said:
Dr Will Maden, Analytics Director

“Our work at Miralis focuses on reducing transport-based carbon emissions, so this was a doubly exciting challenge for us to tackle from Digital Catapult, with potentially significant outcomes. Transport is the single largest cause of carbon emissions in Europe, and one per cent of all carbon emissions comes from badly packed goods vehicles, which is not only inefficient for business, but is environmentally damaging.  Our solution, which combines forecasting and inventory routing optimisation, could remove tens of millions of miles of HGV traffic per year off UK roads alone.”  

Michael Gibson, Managing Director at Miralis Data, said:
Michael Gibson, Managing Director

“There’s now a really exciting opportunity to develop this forecasting and optimisation solution further and trial the system, which would bring massive environmental and financial benefits and has the potential to revolutionise the supply chain.”  

Katy Ho, Head of Innovation Practice at Digital Catapult said:

“Exciting high growth companies, such as Miralis, are evidence of the UK and Germany’s strengths in advanced digital technology innovation, matched with global industrial and sustainability challenges. Finding startups with innovative ideas and fostering international collaboration is exactly what the Global Challenge is all about.”

For more information, please contact Michael Gibson at Miralis Data on 01524 68818 / 07713 106162 or

About Miralis

Miralis is a data science consultancy and software development company based in Lancaster. 

Miralis’ overriding objective is to play its part in the reduction of carbon emissions from transport, logistics and the supply chain. Cutting emissions delivers huge opportunities for companies to achieve cost and logistical efficiencies, as well as having a positive social and environmental impact. 

Miralis has a team of data scientists focused on data analytics, algorithm development, modelling, simulation, artificial intelligence and machine learning, to reduce emissions.

Backed by a large team of software developers and technical experts, Miralis delivers bespoke solutions and products across logistics optimisation, including routing and scheduling, packing optimisation and network planning; the transition to zero carbon transport through electric vehicle transitioning, smart EV charging and charge point management; and energy monitoring and management.

Miralis Data Wins First Ever Global Challenge with Pioneering AI Solution