Today, 21st October, sees the Tech Talent Charter launch its new creative campaign #DoingItAnyway designed to improve gender diversity in the UK tech
The campaign, entitled ‘Doing It Anyway’, aims to encourage working-age women to consider a career in tech, and features images of women from a variety of backgrounds who have found careers in technology through inspiring, non-traditional paths.
The women were selected from more than 300 candidates nominated by Tech Talent Charter signatories, and invited to take part in an
exclusive photoshoot with Tatjana Galic at the Rankin creative agency.
The campaign will run for one month across social media and outdoor advertising space provided by Global Outdoor. All items will feature the striking images of the women, tell the stories of their personal journeys into their tech careers and highlight the need for more women in technology roles.
Through the campaign, people are directed to a substantial database housed at techtalentcharter.co.uk/Doing-it-Anyway of hundreds of vacancies, digital skills courses and retraining programmes run by Tech
Talent Charter signatories and the wider tech industry.
Tech Talent Charter signatories are being encouraged to share the campaign with their networks via social media to amplify the message among working age women.