News / Emerging Technologies Continue to Drive Electronic Revolution

Today, as much as ever, emerging technologies are driving advances in the way we do business and live our lives. The application of Artificial Intelligence to Augmented Reality and Virtual Reality are improving our quality of life in leaps and bounds.

One such example is the Pokémon GO app. Its innovative and award-winning gameplay dynamics, using augmented reality, improves coordination, brain speed and enhances memory and will influence the design of AR experiences for years to come. Perhaps, more importantly the game could have broader health and social impacts: making it cool for adults to be seen playing the game and for kids to be seen outdoors with their parents again.

Another example is one of ABGI’s clients that has developed an app that allows users to create their own museum at home or wherever you are. Serpentine Galleries and ABGI’s client are working together to bring to life the final large-scale public artwork of Bulgarian born artist, “The London Mastaba” in augmented reality. Accessible via the app ABGI’s client created, “The London Mastaba AR (Hyde Park)” offers art enthusiasts the opportunity to discover an exact virtual replica of the installation through their mobile phones when they visit the Serpentine Lake

Owners are able to place, capture, and document these AR works at different locations using the app. More surprisingly, they can keep the AR sculptures private, or make them publicly available for anyone who has downloaded the app.

As well as creating a ground-breaking art app, ABGI’s client is in line to receive a generous R&D tax relief in recognition of its efforts to advance the baseline of knowledge in the VR world.

While enhanced reality was once the domain of the gaming sector this technology is now also opening up the art market to all of us.

If you would like to find out more about how ABGI can help you fund your innovative projects, please call Georgina on 07494 499954 or email her at

About ABGI

One of the world’s leading tax incentive and innovation management advisers. They have a 30+ year heritage, 200 experts and advisers, and manage £1billion of global tax incentives annually for a broad range of clients including some of the world’s best-known brands. Their aim is to help clients accelerate and fund their innovations. 

As a worldwide industry leader in innovation funding, ABGI are supporting their clients recover from the economic impact of the coronavirus pandemic. They specialise in helping companies who are already claiming tax incentives but are looking to optimise their claim, experience a better service or pay a more competitive price – or all of the above of course. For more information click here

Emerging Technologies Continue to Drive Electronic Revolution