Chorley based Wireless Social have received £1.25 million pound investment from Imbiba, a specialist investor in the UK leisure and hospitality market.
This latest investment is Imbiba’s first in a technology-based business, recognising the positive contribution that Wireless Social has made to the sector and the opportunity they possess to grow in both domestic and international markets.
Darrel Connell, Partner at Imbiba commented, ‘We are delighted to partner with the team at Wireless Social. Our investment enables ongoing tech innovation, including the development of a new-to-market platform designed to simplify brand-sponsored email and SMS campaigns in real time, when consumers are in the venues. This platform, branded Hedgehog, is a key sales-enabled marketing tool and meets the high demand we see from a significant range of leisure and hospitality brands. Our support will also help create a number of key jobs as the Chorley-based tech firm expands its Sales, Product Development, Customer Support, and Marketing departments. Wireless Social has expansion plans for the US market where there is a significant opportunity for their hospitality-focused service and transformative Hedgehog solution.’
Wireless Social’s guest Wi-Fi and analytics platform has fast becoming an industry standard due to easy integration and collaboration with other leading hospitality technology providers. The solution integrates with over fifty CRM, marketing, and single customer view platforms, and the data collected from the Wi-Fi service is now widely recognised as the best source of GDPR compliant data, underpinning their customers’ marketing and guest engagement campaigns.
Speaking about the investment Julian Ross, CEO at Wireless Social said;
“Over the last twelve months, Wireless Social has seen some significant growth in the number of new customers and the number of big brand operators we now work with. We love the hospitality sector and our number one focus is providing solutions to help operators delight their guests with a more personalised approach to marketing. The investment from Imbiba is going to support this goal by allowing us to develop even better solutions and to ensure we have the right people in place to support our growing customer base. I am thrilled to be working with the Imbiba team. Their experience and contacts within the sector are invaluable to our continued success.”
Click here to read the full statement and find out more about Wireless Social.
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