Ben Hookway from Relative Insight based in Lancaster, told the joint BusinessCloud and Tech Manchester event ‘Tech Start-up Survival Guide’ how he has previously walked away from strategic investment as he felt it was wrong for the business and could compromise his possible exits.
“I think when you’re going out and raising investment, especially for the first time and you meet the investors, they seem worldly wise, they seem like they know everything and the reality is they don’t.
Nobody knows your business like you do. The trick with talking to investors is, first of all, picking the metrics you believe represent your business the best and sticking to them and using those to tell the story.
Don’t believe every piece of advice you get from an investor and don’t believe they know more than you because they don’t.”
Read the full story on BusinessCloud by clicking here.