News / Lancashire-based ecommerce company supports women’s initiative

On the 60th anniversary of new laws allowing women to sit in the House of Lords for the first time,’s Alison Chesworth visited the historic site to promote a new women’s service by The Prince’s Trust.

Alison was part of a delegation of businesswomen invited to London to mark the launch of the charity’s Women Supporting Women initiative.

With the overall wellbeing of young people at its lowest level since 2009, and the confidence and self-belief of young women alarmingly low, this new programme was introduced to nurture, inspire and empower the young women in the UK.

Alison, who is head of business development at Lancashire-based ecommerce specialist, discussed and debated prominent issues with Marnie Millard, chief executive of soft drinks business Nichols; Sally Penni, barrister and founder of Women in Law; and Aoife O’Brien, property developer and managing director of Hurlston Hall.

Baroness Ruth Henig OBE DL and Suzana Sheldon-Edwards DL organised and hosted the event.

Alison said: “Discussing the launch of Women Supporting Women at the House of Lords was a fascinating way to acknowledge the great work that has been done to support women and their careers, but also to realise that there is so much more that needs to be done.

“The Prince’s Trust is the perfect organisation to launch this initiative. Through donations, corporate fundraising and one-to-one mentoring, this programme will reach many more than the 23,000 young women each year it currently supports.

Alison added: “Three in four young people supported by The Prince’s Trust move into work, education or training and if we can carry this level of success over to Women Supporting Women then real progress will not be too far away.”

Clare Crabb, north regional director at The Prince’s Trust, said: “The incredible support we receive through initiatives and collaborations like this allows us to continue to do the work we do, as we strive to connect with those hardest to reach and achieve our goal of helping one million more young people over the next 10 years to live, learn and earn.”

Baroness Ruth Henig OBE DL said: “I was proud and privileged to play host to a group of successful, likeminded businesswomen from my native North West at the House of Lords.

“It’s more important than ever that we empower the next generation of women to be confident, ambitious and believe in themselves. I was inspired to hear about the Women Supporting Women initiative launched by The Prince’s Trust, and encourage everyone to get involved.”

Lancashire-based ecommerce company supports women’s initiative